What would it booty to actualize the absolute sneaker? In their Brooklyn Navy Yard headquarters, Atoms cofounders Waqas Ali and Sidra Qasim accept been because absolutely that. The husband-and-wife aggregation started assignment on the cast in 2018 and accept been steadily adorning their artefact anytime since. Surrounded by the fruits of the labor, i.e. bags of boxes abounding with their aboriginal shoe, the Model 000, Ali and Qasim are assertive to agitate the sneaker market—but first, a cup of chai. “The funny affair was, back we started cerebration about this idea, we had no abstraction how we’re activity to absolutely actualize it,” says Qasim. “The cipher name for this activity was K2,” shares Ali, referencing the world’s second-tallest, but best difficult to climb, mountain. “By the time we launch, we’ll accept climbed it.”
Originally from Pakistan, the brace met while in aerial academy and bound began adorning their ambitious impulses. In 2009, Ali and Qasim came beyond a accumulation of bounded artisans in Okara who were accomplished at crafting dress shoes for men. A year later, they started their aboriginal cossack brand, Markhor. “They were bristles bodies sitting in that baby room, authoritative covering shoes,“ she says. “Somehow we assertive them that we could advertise those shoes over the Internet.”
As Ali and Qasim able their artefact over time, tweaking the architecture and gluttonous out college affection materials, the loafers and wingtips they created accepted popular. After a acknowledged Kickstarter attack in 2014, they managed to accession added than $100,000 in funding. That accomplishment was followed by addition above accomplishment back they became the aboriginal cossack cast to access the Y Combinator, a berry accelerator that would asperse them in the apple of Silicon Valley. “When we came to the United States, we accomplished that bodies were buying, but they weren’t cutting them every distinct day, or [even] best of the time,” says Ali. “In Pakistan, bodies usually abrasion covering dress shoes back they go to the appointment or for work. So, we started analytic ourselves like, ‘Hey, are we accomplishing the appropriate affair here? Are we authoritative the appropriate shoes?’”
That ability helped to aggressive the conception of Atoms. Envisioned as the affectionate of sneaker that can calmly be dressed up or down, the shoe aligns with the less-is-more artful consort by abounding web-native brands and the airy appearance of tech CEOs. “We’re amorous about architecture and articles that bodies can use every day,” says Qasim. “So we started attractive at what bodies were absolutely wearing. We visited Nike, New Balance, and Adidas, but we were activity to museums and galleries, aggravating to accept how to present a accepted article in a admirable way.”
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